The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, the Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council.
Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. We do this by breaking down misconceptions surrounding shelter pets and celebrating the unique bond between every shelter pet and parent.
The Shelter Pet Project’s new #AdoptPureLove campaign celebrates the special qualities of shelter pets and the incredible bond between every shelter pet and parent. Through the stories of actresses Olivia Munn and Rachel Bloom, NFL player Logan Ryan and everyday people, #AdoptPureLove encourages audiences to adopt from shelters and rescue groups nationwide.