Tag Archives: rescue

The Shelter Pet Project – #AdoptPureLove

I saw this video as an ad produced by The Shelter Pet Project on YouTube and had to share.

The Shelter Pet Project is the result of a collaborative effort between two leading animal welfare groups, the Humane Society of the United States and Maddie’s Fund, and the leading producer of public service advertising (PSA) campaigns, The Ad Council.

Our goal is to make shelters the first place potential adopters turn when looking to get a new pet, ensuring that all healthy and treatable pets find loving homes. We do this by breaking down misconceptions surrounding shelter pets and celebrating the unique bond between every shelter pet and parent.

The Shelter Pet Project’s new #AdoptPureLove campaign celebrates the special qualities of shelter pets and the incredible bond between every shelter pet and parent. Through the stories of actresses Olivia Munn and Rachel Bloom, NFL player Logan Ryan and everyday people, #AdoptPureLove encourages audiences to adopt from shelters and rescue groups nationwide.

Best in Shelter with Jill Rappaport – Recap


On February 21, 2014, Jill Rapport hosted a half-hour special focusing on the story of several dogs in a few shelters across the country; and the importance of giving rescue dogs all across the country a second chance. Along the way, Jill introduced the viewers to several long-time dog rescue advocates including Betty White, Lou Wegner, Bryant and Hilary Gumbel, Lindsey Vonn, Bernadette Peters, and Emmy Lou Harris.

Watch it any time on the NBC New York site: “Best In Show with Jill Rappaport”

“Best In Show with Jill Rappaport” was structured like an awards show, focusing specifically on three categories of rescue dogs with each category “judged” by a celebrity. Blue Buffalo was generous enough to donate a year’s worth of food to each category winner as well as a giant merchandise prize package. Subaru was the second sponsor mentioned. Subaru has been a long-time partner with the ASPCA and is involved in dozens of pet placement and awareness events every year across the country.

Betty White moderated the “Sizzlin’ Seniors” category; featuring entrants Sophia, Dorothy, Blanche, and Rose. Quite often, dogs are brought to shelters or abandoned because they are old, aren’t as photogenic, or the perception is that they will experience mounting health problems. On the contrary, senior rescue dogs can be a great addition to less active homes. Typically, they don’t require a lot of walking or exercise, they leave the shelter in good health, and they still can have many great years of companionship. A lot of people want that ‘cute, new puppy’ look, but seniors are just as good looking and can easily integrate into many types of households. The winner in this category was Rose, determined by Lou Wegner.

The “Mutts and Tripods” segment was gust hosted by Bryant and Hilary Gumbel. They, along with Jill, visited Main Line Animal Rescue in Phoenixville, Pennsylvania where they work to heal and rehabilitate animals that have lost, or come in with sever limb injuries. Dogs with three legs aren’t something we see every day, so most people are cautious about them – and their health and quality of life, but according to the experts at Main Line, these animals are resilient and have the same life expectancy as their four-legged counterparts. It is amazing to see how well equipped some rescues are across the country – Main Line has its own surgery room!

Mutts are another often overlooked category. Mutts bring a unique dynamic to any family. They are original, have lots of fun traits and quirks and truly are one-of-a-kind. The representative from Main Line said that mutts are often seem more appreciative when they are taken home.

The dogs in this category were Carmen, Walter, and Samuel. Bryant chose Samuel as the winner.

Lindsey Vonn shared that she chose her rescue dog because she was looking for a companion while she recovered from a knee surgery. As it turns out, the dog she connected with was a dog who had leg surgery as well and had six pins in one of his legs. It seems like they were destined to be together.

Jill showed us the ASPCA in New York, and their shelter downtown. There, we were introduced to a pair of pitbulls who were part of a fighting ring, but rescued by the police and turned over to the ASPCA. These dogs were running around, licking, chasing toys, and didn’t at all live up to the pitbull stereotype that most people have. People are afraid of “pitbulls” but quite often haven’t met one, and don’t realize that any dog, of any breed, can be dangerous if they are raised in the wrong environmental. Bernadette Peters was the guest for this segment and introduced the dogs in the “Pitts Putting On The Ritz” category. The dogs were Fiona, Onyx, and Patriot. The winner was Patriot.

Bernadette Peters and Mary Tyler Moore co-organize the annual Broadway Barks event, bringing dogs to Broadway once a year. They host events on the street where you can meet numerous adoptable dogs and cats, typically between shows on a Sunday, so you can meet Broadway stars, and maybe even see some animals i the theater before the show!

Here is a list of links to the shelters and guests of the show.


Jill Rappaport – https://twitter.com/JillRappaport
Betty White – https://twitter.com/bettymwhite
Bryant Gumbel – https://twitter.com/BryantGumbel
Lou Wegner – https://twitter.com/LouWegner
Lindsey Vonn – https://twitter.com/lindseyvonn
Bernadette Peters – https://twitter.com/OfficialBPeters/
Emmy Lou Harris – https://twitter.com/EmmylouSongbird


Helen Woodward Animal Center

Kids Against Animal Cruelty

Main Line Animal Rescue

Broadway Barks

Bonaparte’s Retreat


Fundraising Ideas for Animal and Canine Rescues and Humane Societies

The cost of operating one rescue shelter or humane society runs tens to hundreds of thousands of dollars every year, and consumes thousands of hours of paid and volunteer labor. Despite revenue from adoption fees, private benefactors, and some municipal funds, fundraising events are one of the primary methods of bringing in the money require to operate these organizations.

It would be foolhardy to try and claim that this will be an exhaustive list of “Every Fundraising Idea You’ll Need” but this is a list of a few events that might spark your imagination for fun and creative ways to raise money for your group. Feel free to comment with events that have been a success for you and make this a one-stop-shop for inspiration and raise some serious money.

Check with your municipality for any restrictions or special licenses required for any events you are interested in hosting.

Please be advised that the links might expire over time, I will try to keep them working.

Hot Dog Eating Event – sell wrist bands for all you can eat (hot) dogs!

Dog Bowl – Bowling night with a silent auction for pet items.

Holiday Pet Pictures – Free emailed picture or print-on-the-spot for a charge.

Host a Cookie / Bake Sale – Human and pet treats for all; highly sweet, gluten-free, sugar-free, commercially and hand-made treats. Sell individually, by the pound or by baker.

Barktoberfest – Rochester, NY hosts this walk/run/exhibition/agility challenge event

Barktoberfest – This Virginia-based organization has a Mutt Strut walk/run, canine and human contests, and on-site exhibitors and experts.

Woofstock – Music, bands, dancing, carnival food, and, of course, pet friendly and showcasing adoptable friends.

Lucky Break – Billiard fundraiser from an Arizona Rescue.

AmazonSmile – 0.5% of everyday qualifying purchases go to the charity of your choice.

Boot Scootin’ Pet Benefit – Live Country music, BBQ, slot machines, cocktails, and wagging tails.

Benefit WinesLucky Dog Rescue partnered with BenefitWines.com for their own range of wines featuring an adoptable dog and biography on the label, with a portion of each bottle going to the Rescue.

Donation Vest – Dress a loveable pooch in a bright vest with little pockets for donors to stuff with bills; why not get the beneficiaries involved!

Tshirt Campaign – Powered by booster.com, the Texas Sweeties raised money with a catchy t-shirt design

Yappy Hours – Partner with a restaurant with a great outdoor area, ask them for a donation for human treats, bring some pet treats, and have a social hour!

Mohawks for Mutts – Raise money from people and get a mohawk, crew cut, or shaved head at a time and place with everyone watching!

Mingle 4 Mutts – A singles event where you mingle under the guidance of a professional matchmaker, and proceeds go to a great animal cause.

Putt4Paws – organize a golf tournament like the Paws4You rescue in Miami, FL